The top investors for mobile apps in 2024

The mobile app industry has experienced exponential growth over the past decade, and 2024 is proving to be no exception. With the global app market expected to reach $935 billion by the end of the year, investors are keenly eyeing this sector for lucrative opportunities.

In this guide, we have highlighted the investors on our VC mapping that is focusing on investing in mobile apps.

What App Startups Should Consider When Seeking Investors

Clearly articulate what sets your app apart. Investors are looking for unique solutions that address significant pain points.

Show evidence of market demand and scalability. Use data to support your claims and highlight the potential for growth. Investors invest in people as much as in ideas.

Ensure your team’s expertise and experience are evident, showcasing why you’re the right people to execute the vision.

Provide concrete metrics that demonstrate traction, such as user growth, engagement rates, and revenue streams. This helps build confidence in your app’s potential. Investors will conduct thorough due diligence. Be transparent and prepared to provide detailed information about your app, business model, and financials.

Navigating the App Investment Landscape in 2024

In 2024, mobile apps incorporating AI are attracting significant attention, offering enhanced user experiences and personalized content.

The pandemic has accelerated the demand for health-focused apps, ranging from telehealth services to mental wellness platforms.

With the rise in digital transactions, fintech apps continue to receive substantial funding, offering innovative solutions in banking, payments, and investment management.

Mobile gaming remains a dominant force, with investors looking at AR/VR integrations and unique game mechanics to capture user interest.

All App Investors Globally in 2024

Atomico
Founded
2006
Investments
204
Exits
38
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Augmentum
Founded
2017
Investments
26
Exits
7
Investment stage
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
August Capital
Founded
1984
Investments
282
Exits
78
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Avid Ventures
Founded
2020
Investments
23
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BAM Ventures
Founded
2014
Investments
141
Exits
25
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BBG Ventures
Founded
2014
Investments
100
Exits
9
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BMW i Ventures
Founded
2011
Investments
104
Exits
18
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Bain Capital
Founded
1984
Investments
126
Exits
57
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Bain Capital Ventures
Founded
1984
Investments
564
Exits
114
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Baird Capital
Founded
2019
Investments
163
Exits
45
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Balderton Capital
Founded
2000
Investments
376
Exits
73
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Base Ventures
Founded
2012
Investments
108
Exits
21
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Basis Set Ventures
Founded
2017
Investments
54
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Battery Ventures
Founded
1983
Investments
803
Exits
196
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Bedrock Capital
Founded
2017
Investments
55
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Benchmark
Founded
1995
Investments
653
Exits
177
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Bessemer Venture Partners
Founded
2011
Investments
1257
Exits
281
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Betaworks
Founded
2007
Investments
210
Exits
68
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Bienville Capital
Founded
2008
Investments
64
Exits
7
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Blazar Capital
Founded
2017
Investments
9
Exits
0
Investment stage
Seed
Company profile
See full breakdown
View VC Firm
Blue Collective
Founded
2014
Investments
72
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Boldstart Ventures
Founded
2010
Investments
157
Exits
23
Investment stage
Seed
Company profile
See full breakdown
View VC Firm
Bond
Founded
2018
Investments
71
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Bonnier Ventures
Founded
2013
Investments
49
Exits
8
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
What do top app investors look for in a mobile app?

Top app investors seek mobile apps that provide innovative solutions to real-world problems. They look for unique features, user-friendly design, scalability, and evidence of market demand. Strong metrics such as user growth, engagement rates, and revenue streams are also crucial, as they indicate the app's potential for success.

How can startups effectively present their apps to investors?

Startups should clearly articulate what sets their apps apart and why they are uniquely positioned to solve significant pain points. Providing data to support claims, showcasing team expertise, and presenting concrete metrics such as user growth and revenue streams help build investor confidence. Transparency and preparedness to provide detailed information about the app, business model, and financials are also essential.

How important is the team behind the app in attracting investors?

The team is a crucial factor in attracting investors. Investors invest in people as much as in ideas. A strong team with relevant expertise and experience demonstrates the capability to execute the vision effectively. Highlighting the team's accomplishments and skills can significantly enhance investor confidence.

Why is it important to demonstrate traction to investors?

Demonstrating traction is critical because it provides tangible proof that the app is gaining users and generating revenue. Metrics such as user growth, engagement rates, and revenue streams help investors assess the app's potential for scalability and long-term success, making them more likely to invest.