MarTech Investors & Venture Capital Firms in 2025

Our complete guide in 2025 for the top investors and VC firms in MarTech.

Contributors: Carl Lager

Last updated: April 21, 2025

Aerial view of street in Tokyo, featuring the text 'Martech Investors' in the foregroundAerial view of street in Tokyo, featuring the text 'Martech Investors' in the foreground

MarTech Investment Surges as AI Reshapes the Industry

The MarTech sector has entered a new phase of accelerated growth, driven by increasing CMO budgets, AI innovation, and the rise of privacy-focused solutions. In 2024, the global MarTech market reached $670 billion, up 31.5% from the previous year—highlighting just how central marketing technology has become to digital strategy.

CMOs Are Driving the Investment Surge

MarTech now accounts for 30% of total marketing budgets, with 83% of CMOs planning to boost spending by an average of 11% in 2024. This rapid adoption has sparked strong investor appetite, especially for startups that automate engagement and optimize performance.

First-Party Data and Privacy-First Tools Are Winning

With third-party cookies on the way out, VCs are prioritizing startups focused on first-party data management, compliant advertising, and identity resolution. This shift toward privacy-first technologies reflects growing regulatory pressure and changing user expectations.

AI is Powering the New Generation of MarTech

Tools that leverage generative AI for content, campaign optimization, and customer segmentation have become hot targets for VC funding. This aligns with a broader movement toward data-driven personalization at scale.

logos of martech investor firmslogos of martech investor firms

Top Venture Capital Firms Investing in MarTech

Unlike AI or fintech, MarTech lacks dedicated VC verticals—but continues to benefit from strong backing by SaaS-focused funds, corporate VCs, and industry incumbents.

Key Investors Still Backing the Category

Notable MarTech investors in 2024–2025 include:

Corporate VCs Are Expanding Their Reach

Salesforce Ventures and Adobe Ventures are making strategic investments in analytics, creative automation, and data enrichment platforms to extend their ecosystem dominance. These backers often provide partnership opportunities and platform integrations, giving startups more than just funding.

Agencies and Holding Companies Join the Game

Ad industry giants and consultancies are investing through accelerators and in-house VC arms to stay ahead of tech disruption. These firms want direct access to innovative platforms for campaign execution, measurement, and client delivery.

Notable MarTech Startups and Funding Rounds

2023 and 2024 brought multiple standout moments for MarTech, as top-performing startups raised large rounds or reached meaningful exits—especially those focused on creator tools and AI content automation.

Substack and Klaviyo Showcase Category Strength

  • Substack raised $65M (Series B extension) in 2023, reaching a $585M valuation, underscoring investor faith in creator-led marketing platforms

  • Klaviyo, a leader in email marketing and automation, went public in 2023 after raising $320M at a $9.5B valuation

AI Content Tools Attract Major Investment

Jasper AI, which raised $125M, has grown into a category-defining platform for automated content generation, signaling that investors are prioritizing AI-backed campaign tools over traditional marketing tech stacks.

Lean Platforms Like ManyChat Are Scaling Without Big Rounds

ManyChat, a chatbot-driven marketing tool for Messenger and Instagram, continues to scale organically. Its success proves that capital-efficient growth is still viable in MarTech—especially with simple, sticky use cases.

All MarTech Investors & Venture Capital Firms Globally

Our complete list of all active venture capital firms and investors investing in MarTech.

10Branch
Founded
2015
Investments
5
Exits
2
Investment stage
Series B
Series C
Company profile
See full breakdown
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2048 Ventures
Founded
2018
Investments
61
Exits
1
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
500 Startups
Founded
2010
Investments
2802
Exits
337
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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83North
Founded
2006
Investments
207
Exits
31
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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A* Capital
Founded
2021
Investments
23
Exits
0
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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AAF Management Ltd.
Founded
2016
Investments
111
Exits
15
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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ABS Capital Partners
Founded
1990
Investments
85
Exits
45
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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AMC Networks
Founded
1980
Investments
12
Exits
7
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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AME Cloud Ventures
Founded
2012
Investments
274
Exits
63
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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APX
Founded
2018
Investments
151
Exits
3
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
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AVentures Capital
Founded
1999
Investments
28
Exits
3
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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AXA Venture Partners
Founded
2015
Investments
94
Exits
11
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Accel
Founded
1983
Investments
1830
Exits
354
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Accomplice
Founded
2015
Investments
323
Exits
57
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Acequia Capital (AceCap)
Founded
2010
Investments
433
Exits
41
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Act One Ventures
Founded
2016
Investments
61
Exits
2
Investment stage
Seed
Company profile
See full breakdown
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Adams Street Partners
Founded
1972
Investments
226
Exits
85
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Adobe
Founded
1982
Investments
26
Exits
7
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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Advance Venture Partners
Founded
2014
Investments
27
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
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Akkadian Ventures
Founded
2010
Investments
48
Exits
16
Investment stage
Series C
Series D
Company profile
See full breakdown
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Album VC
Founded
2014
Investments
100
Exits
12
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Alchemist Accelerator
Founded
2012
Investments
568
Exits
46
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Alerion Ventures
Founded
2014
Investments
37
Exits
7
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Allos Ventures
Founded
2009
Investments
89
Exits
9
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Alpha Edison
Founded
2016
Investments
93
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Altimeter Capital
Founded
2008
Investments
87
Exits
20
Investment stage
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Altos Ventures
Founded
1996
Investments
268
Exits
40
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Alumni Ventures
Founded
2013
Investments
1137
Exits
95
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Alven
Founded
2000
Investments
198
Exits
33
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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American Family Ventures
Founded
2013
Investments
60
Exits
9
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Amino Capital
Founded
2012
Investments
136
Exits
19
Investment stage
Pre-Seed
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Anchor Capital GP
Founded
2020
Investments
14
Exits
3
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Andreessen Horowitz
Founded
2009
Investments
1231
Exits
191
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Arrowroot Capital Management
Founded
2014
Investments
34
Exits
7
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Arthur Ventures
Founded
2008
Investments
67
Exits
12
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Aspect Ventures
Founded
2014
Investments
117
Exits
20
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Asymmetric Capital Partners
Founded
2021
Investments
17
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Asymmetry Ventures
Founded
1899
Investments
187
Exits
2
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Atlas Venture
Founded
1980
Investments
569
Exits
171
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Atomico
Founded
2006
Investments
204
Exits
38
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Avalon Ventures
Founded
1983
Investments
181
Exits
49
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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BITKRAFT Ventures
Founded
2015
Investments
108
Exits
2
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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BTG Pactual
Founded
1983
Investments
18
Exits
3
Investment stage
Seed
Company profile
See full breakdown
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Backend Capital
Founded
2019
Investments
44
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Bain Capital
Founded
1984
Investments
126
Exits
57
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Bain Capital Ventures
Founded
1984
Investments
564
Exits
114
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Bank of Montreal
Founded
1817
Investments
54
Exits
23
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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Base10 Partners
Founded
2017
Investments
80
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Basis Set Ventures
Founded
2017
Investments
54
Exits
3
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Battery Ventures
Founded
1983
Investments
803
Exits
196
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Bedrock Capital
Founded
2017
Investments
55
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Benchmark
Founded
1995
Investments
653
Exits
177
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Benhamou Global Ventures
Founded
2004
Investments
94
Exits
20
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Bessemer Venture Partners
Founded
2011
Investments
1257
Exits
281
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Betaworks
Founded
2007
Investments
210
Exits
68
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Blackbird Ventures
Founded
2012
Investments
195
Exits
10
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Bloomberg Beta
Founded
2013
Investments
239
Exits
33
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Blue Cloud Ventures
Founded
2012
Investments
49
Exits
21
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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Blue Collective
Founded
2014
Investments
72
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Blue Owl
Founded
2021
Investments
1
Exits
0
Investment stage
Series C
Series D
Company profile
See full breakdown
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BlueRun Ventures
Founded
1998
Investments
297
Exits
38
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Bond
Founded
2018
Investments
71
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Boro Capital
Founded
2017
Investments
22
Exits
2
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
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Bow Capital
Founded
2016
Investments
39
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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BoxGroup
Founded
2009
Investments
559
Exits
103
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Brandtech Ventures
Founded
2015
Investments
32
Exits
8
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Bregal Sagemount
Founded
2012
Investments
60
Exits
30
Investment stage
Series C
Series D
Series B
Company profile
See full breakdown
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Brooklyn Bridge Ventures
Founded
2012
Investments
112
Exits
19
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Bull City Venture Partners
Founded
2012
Investments
27
Exits
6
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Bullpen Capital
Founded
2010
Investments
164
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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CRV
Founded
1970
Investments
620
Exits
152
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Caffeinated Capital
Founded
2009
Investments
126
Exits
8
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Callais Capital Management
Founded
2014
Investments
21
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Camden Partners
Founded
1995
Investments
76
Exits
27
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Canaan Partners
Founded
1987
Investments
731
Exits
147
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Cantos
Founded
2016
Investments
81
Exits
5
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Canvas Ventures
Founded
2013
Investments
84
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Capital One Ventures
Founded
1899
Investments
26
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Cedar Fund
Founded
1997
Investments
76
Exits
22
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Cervin
Founded
2008
Investments
63
Exits
12
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Cherubic Ventures
Founded
2014
Investments
157
Exits
13
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Chingona Ventures
Founded
2019
Investments
34
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Citi Ventures
Founded
2008
Investments
173
Exits
34
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Coatue
Founded
1999
Investments
366
Exits
38
Investment stage
Pre-Seed
Seed
Series A
Series B
Series D
Company profile
See full breakdown
View VC Firm
Commerce Ventures
Founded
2012
Investments
147
Exits
17
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Company Ventures
Founded
2018
Investments
67
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Compound
Founded
2008
Investments
202
Exits
54
Investment stage
Seed
Company profile
See full breakdown
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Contour Venture Partners
Founded
2005
Investments
159
Exits
24
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Converge
Founded
2018
Investments
46
Exits
8
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Conversion Capital
Founded
2012
Investments
55
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Corazon Capital
Founded
2014
Investments
76
Exits
13
Investment stage
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Core Ventures Group
Founded
2012
Investments
26
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Cornerstone VC
Founded
2022
Investments
18
Exits
0
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
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Correlation Ventures
Founded
2006
Investments
326
Exits
60
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Costanoa Ventures
Founded
2012
Investments
161
Exits
20
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Counterpart Ventures
Founded
2018
Investments
8
Exits
2
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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CreativeCo Capital
Founded
Investments
Exits
0
Investment stage
Seed
Series A
Pre-Seed
Company profile
See full breakdown
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Credo Ventures
Founded
2009
Investments
85
Exits
10
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Crescent Fund
Founded
2021
Investments
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Crosslink Capital
Founded
1989
Investments
431
Exits
98
Investment stage
Pre-Seed
Seed
Series A
Company profile
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What do MarTech investors do?

MarTech investors provide venture capital funding for startup companies developing new technologies or improving existing ones with the aim of helping businesses improve their marketing strategies. These investors typically invest in the early stages of a company’s growth and take an equity stake in exchange for their financial support. MarTech investments are usually made with a long-term view, as the investor expects to benefit from any future success by having shares in the business through an initial public offering (IPO) or other exit. As such, MarTech investors tend to be more hands-on than traditional venture capital firms, providing assistance with strategy, product development and sales activities as well as funding.

What is a MarTech investor?

A MarTech investor is a venture capitalist who specializes in investing in companies that are developing marketing technologies such as contact management systems, marketing automation software, analytics platforms and customer relationship management (CRM) solutions. These investors provide capital and strategic guidance to help startups succeed and grow. They also keep an eye on the market for opportunities to invest in innovative technologies or businesses that can help optimize marketing efforts like lowering their CPA or imrpoving their LTV.By taking an equity stake in startup companies, MarTech investors are looking to benefit from any future success of these firms through an initial public offering (IPO) or other exit.

What are the most active MarTech investors?

The most active MarTech investors include GV Capital, IDG Capital and Qiming Venture Partners. Other notable investors in the region are 500 Startups, SoftBank Investment Advisers and Monashees Capital in India; Golden Gate Ventures in Indonesia; IMJ Investment Partners in Japan; Tsingyuan Ventures and Animoca Brands Corporation Ltd. (“Animoca”)in Hong Kong, and Gobi Partners and Jungle Ventures in Singapore. In Latin America, some of the major investors are Endeavour Vision in Chile; Kaszek Ventures, Redpoint eventures and monashees+ in Brazil; Magma Partners in Peru; Adara Ventures and Alta Ventures Mexico across the continent.