MarTech Investors in 2025 – All Venture Capital Firms Listed

Top Venture Capital Firms Investing in MarTech

Unlike other sectors, MarTech doesn’t have a large number of dedicated VC funds, but it benefits from a blend of SaaS investors, strategic corporate backers, and multi-stage VCs. Firms like Storm Ventures, Mayfield, and HubSpot Ventures have been consistent backers of MarTech startups, focusing on marketing automation, CRM enhancements, and analytics tools. Sequoia Capital and Accel have also played a major role, funding companies such as Iterable, Clearbit, Webflow, and Amplitude, reinforcing the importance of MarTech in the SaaS investment landscape.

Corporate venture arms from the marketing and advertising industries have also been key players in MarTech funding. Salesforce Ventures regularly invests in the MarTech ecosystem to enhance its Marketing Cloud offerings, while Adobe’s investment arm strategically backs creative and data-driven marketing startups. Advertising holding companies and agencies have also participated in MarTech funding, either through direct investments or accelerator programs designed to incubate marketing technology solutions for their clients.

This hybrid investor ecosystem—comprised of traditional VCs, corporate backers, and advertising industry investors—has helped drive continued innovation in MarTech, keeping the sector well-funded and competitive despite broader venture capital slowdowns in 2024.

Notable MarTech Startups and Funding Rounds

Several high-profile MarTech startups secured major funding rounds and achieved significant growth milestones over the past year.

One standout example is Substack, the popular newsletter platform often considered part of the MarTech ecosystem for content creators. In early 2023, Substack raised a $65 million Series B extension, reaching a valuation of approximately $585 million. This underscores the continued investor appetite for creator-driven marketing tools, particularly those that enable direct audience monetization.

In 2024, AI-driven MarTech startups emerged as some of the sector’s biggest winners. Jasper AI, an AI-powered content generation platform for marketers, previously raised $125 million and was rumored to be nearing profitability in 2024. This signals that investors are increasingly focused on AI-driven marketing tools that automate content creation and optimize ad performance.

With CMOs continuing to prioritize MarTech in their budgets, the sector remains a key area of interest for investors. As 2025 approaches, MarTech startups that integrate AI, data-driven personalization, and privacy-compliant marketing solutions are expected to attract significant funding and drive the next wave of marketing technology innovation.