MarTech Investors

dashboard for a martech service measuring effectivness of digital marketing campaigns
dashboard for a martech service measuring effectivness of digital marketing campaigns

A summary of all venture capital firms investing in MarTech startups

In the rapidly-evolving world of marketing technology, investors play a crucial role in shaping the future of the industry. That's why it's essential to know who the major players are and what they're focusing on. With this in mind, we've compiled an informative list of the world's martech investors in the MarTech investment space. From venture capital firms to corporate funds, these investors are fueling innovation in areas like AI, machine learning, and data analytics.

MarTech investors truly understand how platforms could be used by the end users and their potential

With so many players in the game, it's important for investors and venture capital firms to have a focus area of expertise. Whether it's artificial intelligence, automated marketing, or e-commerce, understanding the nuances of a specific martech industry is essential. Serious investors know that making informed decisions means going beyond the surface level marketing hype, and really digging in to understand the technology and its potential.

By doing so, they can not only be confident in their investments, but also help support the growth and advancement of the martech industry as a whole.

MarTech investors could be found anywhere in the world

While the United States is home to many of the biggest and most established MarTech investors, venture capital firms from Europe, Asia and Latin America have also become increasingly involved in the industry.

In Europe, some of the leading MarTech investors include Atomico, Accel Partners and Dawn Capital in the UK; Index Ventures in Switzerland; Balderton Capital and DN Capital in Germany; Northzone and Creandum in Sweden; Idinvest Partners in France; Nauta Capital in Spain; Innogy Innovation Hub GmbH (formerly RWE Ventures)in Austria; and Piton Capital LLP in Israel.

In Asia, China's leading venture capital firms such as GGV Capital, IDG Capital and Qiming Venture Partners are investing in MarTech startups. Other notable investors in the region include 500 Startups, SoftBank Investment Advisers and Monashees Capital in India; Golden Gate Ventures in Indonesia; IMJ Investment Partners in Japan; Tsingyuan Ventures and Animoca Brands Corporation Ltd. (“Animoca”)in Hong Kong, and Gobi Partners and Jungle Ventures in Singapore.

In Latin America, major investors include Endeavour Vision in Chile; Kaszek Ventures, Redpoint eventures and monashees+ in Brazil; Magma Partners in Peru; Adara Ventures and Alta Ventures Mexico across the continent.

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Gilion is a provider of non-dilutive startup capital, serving companies in Stockholm from Seed to Series D.

Martech investors and VC firms

01 Advisors
Founded:
2018
Investments:
44
Exits:
0
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
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1/0 Capital
Founded:
1999
Investments:
21
Exits:
2
Investment stage:
Series A
Series B
Series C
Series D
Company profile.
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10Branch
Founded:
2015
Investments:
5
Exits:
2
Investment stage:
Series B
Series C
Company profile.
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10X Capital
Founded:
2004
Investments:
228
Exits:
20
Investment stage:
Series C
Series D
Company profile.
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10x Group
Founded:
2006
Investments:
84
Exits:
14
Investment stage:
Seed
Series A
Series B
Series C
Series D
Company profile.
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1414 Ventures
Founded:
2021
Investments:
6
Exits:
0
Investment stage:
Pre-Seed
Seed
Company profile.
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1517 Fund
Founded:
2015
Investments:
64
Exits:
4
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
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1863 Ventures
Founded:
2018
Investments:
2
Exits:
0
Investment stage:
Pre-Seed
Seed
Company profile.
See full breakdown
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1984 Ventures
Founded:
2017
Investments:
64
Exits:
2
Investment stage:
Seed
Series A
Series B
Company profile.
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2048 Ventures
Founded:
2018
Investments:
61
Exits:
1
Investment stage:
Seed
Series A
Series B
Company profile.
See full breakdown
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2150
Founded:
2020
Investments:
8
Exits:
0
Investment stage:
Seed
Series A
Series B
Series C
Series D
Company profile.
See full breakdown
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3ig Ventures
Founded:
2020
Investments:
8
Exits:
0
Investment stage:
Seed
Series A
Series B
Company profile.
See full breakdown
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3one4 Capital
Founded:
2015
Investments:
131
Exits:
9
Investment stage:
Seed
Series A
Series B
Company profile.
See full breakdown
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40 North Ventures
Founded:
2009
Investments:
28
Exits:
6
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
See full breakdown
View Investor →
408 Ventures
Founded:
2016
Investments:
23
Exits:
6
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
See full breakdown
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43North
Founded:
2014
Investments:
56
Exits:
5
Investment stage:
Seed
Series A
Series B
Company profile.
See full breakdown
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468 Capital
Founded:
2020
Investments:
77
Exits:
1
Investment stage:
Seed
Series A
Company profile.
See full breakdown
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4DX Ventures
Founded:
2018
Investments:
54
Exits:
1
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
See full breakdown
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500 Global
Founded:
2010
Investments:
2782
Exits:
334
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
See full breakdown
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500 Startups
Founded:
2010
Investments:
2802
Exits:
337
Investment stage:
Seed
Series A
Series B
Company profile.
See full breakdown
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500 Startups Japan
Founded:
2016
Investments:
47
Exits:
2
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
See full breakdown
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500 Startups Vietnam
Founded:
2016
Investments:
37
Exits:
1
Investment stage:
Seed
Company profile.
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7BC Venture Capital
Founded:
2018
Investments:
6
Exits:
0
Investment stage:
Seed
Series A
Company profile.
See full breakdown
View Investor →
7wire Ventures
Founded:
2011
Investments:
56
Exits:
4
Investment stage:
Pre-Seed
Seed
Series A
Company profile.
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View Investor →
What is MarTech?

MarTech (or marketing technology) is an umbrella term that refers to a range of technologies and software applications used to improve marketing tasks. This includes tools such as contact management systems, marketing automation software, analytics platforms, customer relationship management (CRM) solutions and more.

MarTech solutions are designed to facilitate the gathering of insights about customers and markets in order to better understand consumer behavior and preferences. By leveraging these technologies, businesses can measure their performance in real-time and uncover opportunities for improvement. Ultimately, MarTech helps companies optimize their marketing efforts so they can maximize returns on investments.

What do MarTech investors do?

MarTech investors provide venture capital funding for startup companies developing new technologies or improving existing ones with the aim of helping businesses improve their marketing strategies. These investors typically invest in the early stages of a company’s growth and take an equity stake in exchange for their financial support.

MarTech investments are usually made with a long-term view, as the investor expects to benefit from any future success by having shares in the business through an initial public offering (IPO) or other exit. As such, MarTech investors tend to be more hands-on than traditional venture capital firms, providing assistance with strategy, product development and sales activities as well as funding.
By investing in startups developing innovative technologies that can help companies optimize their marketing efforts, these investors are playing an important role in driving the global MarTech industry forward.

What is a MarTech investor?

A MarTech investor is a venture capitalist who specializes in investing in companies that are developing marketing technologies such as contact management systems, marketing automation software, analytics platforms and customer relationship management (CRM) solutions. These investors provide capital and strategic guidance to help startups succeed and grow.

They also keep an eye on the market for opportunities to invest in innovative technologies or businesses that can help optimize marketing efforts like lowering their CPA or imrpoving their LTV.By taking an equity stake in startup companies, MarTech investors are looking to benefit from any future success of these firms through an initial public offering (IPO) or other exit.

What are the most active MarTech investors?

The most active MarTech investors include GV Capital, IDG Capital and Qiming Venture Partners. Other notable investors in the region are 500 Startups, SoftBank Investment Advisers and Monashees Capital in India; Golden Gate Ventures in Indonesia; IMJ Investment Partners in Japan; Tsingyuan Ventures and Animoca Brands Corporation Ltd. (“Animoca”)in Hong Kong, and Gobi Partners and Jungle Ventures in Singapore. In Latin America, some of the major investors are Endeavour Vision in Chile; Kaszek Ventures, Redpoint eventures and monashees+ in Brazil; Magma Partners in Peru; Adara Ventures and Alta Ventures Mexico across the continent.

What are some of the most well-known MarTech companies?

Some of the well-known MarTech companies are Salesforce, Oracle, Adobe, and HubSpot. Other popular players in the market include Zoho, Marketo, Sprinklr, Pardot and Hootsuite. Additionally, there are several emerging startups such as Drift, Segment and SendGrid that have been gaining attention for their innovative solutions. These companies provide a wide range of products and services for businesses looking to maximize their marketing efforts.

What are the most important trends to watch in the MarTech industry during 2023?

The most important trends to watch in the MarTech industry include the rising importance of artificial intelligence (AI) and machine learning (ML), as well as customer experience optimization. AI and ML can be used to automate marketing tasks such as segmentation and personalization, as well as improve customer engagement.

Companies are increasingly focused on optimizing customer experiences in order to drive higher conversion rates and improve brand loyalty.
There is also an increasing focus on data-driven insights that can help marketers make better decisions about their campaigns. By leveraging data analytics tools, companies can gain real-time insights into which campaigns are performing best and which channels are driving the greatest ROI for their efforts.

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