American Family Ventures (AFV) is the venture capital arm of American Family Insurance, established in 2010. With over $700 million in assets under management, AFV focuses on early-stage investments in the insurance industry and adjacent sectors, including FinTech, data analytics, IoT, and cybersecurity. The firm operates across various stages, from incubation to growth, with initial investments typically ranging from $250,000 to $10 million.

AFV's portfolio reflects a commitment to innovation, featuring companies like Branch, Clearcover, Wyze Labs, and Bold Penguin. The firm has a strong track record, having invested in 65 startups over eight years, achieving 16 successful exits, including IPOs and acquisitions by major tech companies such as Google, Amazon, and Apple. AFV's extensive network includes limited partners representing over $70 billion in premium, providing valuable resources and expertise to its portfolio companies.

The firm maintains offices in Boston, Chicago, Madison, Minneapolis, New York, and Philadelphia.