12/12 Ventures is a venture capital firm specializing in the cannabis industry, focusing on partnering with scalable cannabis companies that build trusted brands. The firm's name, "12/12," is inspired by the flowering phase of a cannabis plant's life cycle, where it receives 12 hours of light followed by 12 hours of darkness. This disciplined and patient growth process mirrors the firm's approach to creating value and nurturing investments for optimal long-term success.

12/12 Ventures distinguishes itself from other cannabis funds through its extensive experience, remarkable track record, and the backing of a powerful strategic partner, providing a competitive edge in the industry.