Afore Capital is a venture capital firm specializing in pre-seed investments, focusing on supporting product-oriented founders at the earliest stages, often before there's significant traction or even a fully developed product. Founded in 2016, Afore Capital has established itself as a leading investor in the pre-seed stage, emphasizing high-conviction investments in early-stage startups. The firm's investment strategy involves providing substantial capital, typically between $500,000 and $2 million, to pre-traction companies, enabling them to accelerate growth and achieve product-market fit.

Afore Capital's portfolio spans various sectors, including business services, consumer services, fintech, SaaS, marketplaces, and information technology. Notable investments include Modern Health, BenchSci, Neo Financial, New Lantern, and Hightouch. The firm has also achieved successful exits, such as the acquisition of Kubecost in September 2024 and the buyout of Vibely in November 2022.

Afore Capital's team comprises experienced professionals with backgrounds in product development and institutional investing, bringing a combined 16 years of founding product experience and 7 years of institutional investing experience. The firm's approach is characterized by a focus on what can go right, a commitment to working fast, and a willingness to invest in raw ideas, reflecting a strong belief in the potential of early-stage startups.