APEX Capital is a sports-focused investment firm that partners with professional athletes to invest in the Sports, Media, and Entertainment industries. Their investment strategies encompass Venture Capital, Growth, and Private Equity, targeting companies from early-stage startups to established properties. By leveraging the unique perspectives and networks of elite athletes, APEX aims to unlock exclusive opportunities and create long-term value across its investments.

The firm emphasizes a collaborative approach, combining financial expertise with the strategic insights of its athlete partners to drive innovation and growth in the sports sector. APEX's portfolio includes investments in companies like Scoreplay, Output Sports, and Baller League, reflecting its commitment to supporting ventures that are reshaping the sports landscape.