Backing Minds is a venture capital firm founded in 2016 by Sara Wimmercranz and Susanne Najafi. The firm focuses on investing in early-stage tech companies that are often overlooked by traditional venture capital networks. Their investment philosophy centers on identifying high-performing founders outside conventional circles, aiming to back businesses with scalable and customer-centric solutions.

Backing Minds typically invests between $250,000 and $5 million in seed and pre-seed stages, with ownership stakes ranging from 15% to 30%. The firm has a diverse portfolio, including companies like NitroVolt, Snerpa Power, Trustrace, and Serviceform. Notable investors backing Backing Minds include H&M's CEO Karl-Johan Persson and Spotify co-founder Martin Lorentzon.

The firm is headquartered in Stockholm, Sweden, and emphasizes an open and accepting culture, valuing diversity and equal opportunities within its team.