Contrary is a San Francisco-based venture capital firm founded in 2016 by Eric Tarczynski. The firm focuses on investing in early-stage companies across North America and India, with a portfolio that includes notable startups such as DoorDash, Anduril, Ramp, and Zepto. Contrary operates as a talent and research-driven investment firm, identifying and investing in a select group of entrepreneurs and the companies they build, from seed to scale.

The firm emphasizes the importance of exceptional people at the core of every category-defining startup. In July 2020, Contrary launched Contrary Talent, a network supporting engineers, designers, product managers, and operators through job opportunities, career development, and funding for those who start their own companies. In October 2021, Contrary announced a $20 million Fund II, and in March 2022, the firm closed a $75 million Fund III.