CULT Capital is a venture capital firm dedicated to discovering, funding, and scaling emerging cult consumer brands. Their investment philosophy centers on identifying brands that provide unique products essential to consumers' lives, fostering a sense of identity and belonging. They focus on companies with annual revenues of at least $2 million, seeking capital investments up to $10 million, primarily in the Food & Beverage, Beauty & Personal Care, Fashion & Leisure, and Household & Pet categories.

CULT Capital emphasizes a hands-on, quality-over-quantity approach, aiming to authentically scale brands while maintaining their core values. They pride themselves on being hyper-selective, investing only in the rare and remarkable few, and fostering deep, purposeful collaborations with brand founders.