gener8tor is a nationally ranked startup accelerator that invests in high-growth startups across various industries, including software, IT, web, SaaS, e-commerce, and hardware. Founded in 2012, the firm operates in multiple U.S. cities, including Madison, Milwaukee, and Minneapolis.

Since its inception, gener8tor has invested in 180 companies, which have collectively raised over $1 billion in follow-on financing. ( The accelerator offers a 12-week investment-for-equity program, providing $100,000 in exchange for 7.5% equity, and focuses on delivering a concierge experience through a network of experienced mentors, technologists, corporate partners, angel investors, and venture capitalists. ( In December 2024, gener8tor was awarded $13.4 million from the Department of Commerce and NOAA to launch the Great Lakes Innovation Accelerator, aiming to support startups developing innovative water technologies in the Great Lakes region.