Greycroft is a prominent American venture capital firm founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. With over $2 billion in assets under management, Greycroft has invested in more than 300 companies across 45 cities worldwide, including notable firms like Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. The firm's investment strategy spans various sectors, focusing on software, sustainability, and consumer brands.

In 2023, Greycroft announced a strategic shift towards AI startups, reflecting its commitment to innovation in emerging technologies. The firm operates from offices in New York City, Los Angeles, and the San Francisco Bay Area.