Imaginary Ventures

2017

Founded

50

Investments

United States

Offices

Venture Fund

Investor Type

About

Imaginary Ventures is an early-stage venture capital firm co-founded in 2017 by Natalie Massenet and Nick Brown. Based in New York, the firm focuses on investing in tech-enabled brands and platforms that are redefining consumer experiences across various sectors, including retail, fashion, lifestyle, beauty, and food and beverages. Imaginary Ventures aims to support visionary founders building generationally defining brands and the technology businesses that empower them.

The firm's portfolio includes notable companies such as SKIMS, Mejuri, BRADY, Glossier, Daily Harvest, Farfetch, Reformation, Everlane, Necessaire, and Universal Standard. Imaginary Ventures has grown its assets under management to over $1 billion, with a diverse focus on underserved markets and emerging consumer needs. The firm is also positioned to capitalize on consumer shifts emerging through Web3, creating new opportunities spanning consumers, brands, and communities.

Portfolio Companies

SKIMS, Mejuri, BRADY, Glossier, Daily Harvest, Farfetch, Reformation, Everlane, Necessaire, Universal Standard

Gepgraphic Focus

United States, Europe

Key Differentiators

Focus on tech-enabled brands, Support for visionary founders, Diverse portfolio across consumer sectors, Positioned to capitalize on Web3 opportunities

Thypical Investment Size

$100K - $500K

Total Funds Raised

$1 billion

Visit Website

E-Commerce

HR Tech

Fashion

RetailTech

Health & Wellness

Apps

New York

Seed

Series A

Series B

United States