JamJar Investments is a London-based venture capital firm specializing in early-stage consumer brands. Founded in 2012 by the team behind Innocent Drinks—Richard Reed, Jon Wright, Adam Balon, and Katie Marrache—the firm leverages their extensive experience in building successful consumer brands. JamJar focuses on investing in companies with strong teams, compelling products, and high growth potential, aiming for exits exceeding £250 million.

Their typical investment size ranges from £500,000 to £5 million, primarily targeting European businesses at seed or Series A stages.