MaC Venture Capital is a seed-stage venture capital firm that invests in technology startups leveraging shifts in cultural trends and behaviors. The firm was established in 2019 through the merger of Cross Culture Ventures, co-founded by Marlon Nichols, and M Ventures, co-founded by Adrian Fenty, Michael Palank, and Charles D. King.

MaC Venture Capital is a majority Black-owned firm based in Los Angeles and Silicon Valley, with a focus on supporting diverse founders and companies that are shaping culture and meeting consumer and industry needs. The firm provides hands-on support crucial for building and scaling category-leading companies, including operations strategy, brand building, recruiting, sales development, and mission-critical introductions. As of March 2025, MaC Venture Capital has raised three funds: a $103 million inaugural fund in March 2021, a $203 million Fund II in June 2022, and a $150 million Fund III in November 2024.

The firm's portfolio includes companies such as Pipe, Edge Delta, Stoke, Zigazoo, Epsilon3, and Spartan Radar. MaC Venture Capital's investment strategy emphasizes diversity, with 36% of portfolio companies led by women founders and 69% having BIPOC (Black, Indigenous, People of color) founders. The firm's investment team embodies the same emphasis on diversity, with over half of the team being Black and a quarter being women.