Obvious Ventures is a venture capital firm based in San Francisco, California, founded in 2014 by Ev Williams, James Joaquin, and Vishal Vasishth. The firm focuses on investing in early-stage companies that combine profit and purpose to address global challenges. Their investment philosophy centers on supporting entrepreneurs who are reimagining trillion-dollar industries to create a smarter, healthier, and more sustainable world.

Obvious Ventures operates across three primary investment pillars: Planetary Health, Human Health, and Economic Health. They have invested in notable companies such as Beyond Meat, Proterra, and Diamond Foundry. In June 2022, Obvious Ventures raised two new funds totaling $461 million, bringing their assets under management to over $1 billion.

The firm is also a Certified B Corporation, reflecting its commitment to social and environmental performance, accountability, and transparency.