One Planet Group is a privately held equity firm that owns and operates a diverse portfolio of businesses across various sectors, including ad tech, lead generation, performance marketing, publishing, and media production. The firm is dedicated to investing in innovative early-stage companies, with a particular emphasis on the future of mobility, educational advancements, health technology, and environmental solutions. Their mission is to support strong business ideas while fostering an ethos that contributes positively to society and communities.

The company's culture is deeply rooted in values promoting diversity, inclusion, unity, service to humanity, and excellence, encapsulated in their guiding principle: "innovation + intention."