Pereg Ventures is a New York-based venture capital firm established in 2012, specializing in early-stage investments in U.S. and Israeli startups. The firm focuses on business-to-business (B2B) data solutions that enhance consumer-driven enterprises, particularly in sectors such as retail technology, e-commerce, digital marketing, and consumer behavior.

With over 100 prior investments and three decades of experience in the investment and startup world, Pereg Ventures leverages its deep domain expertise and global network—including relationships with companies like Nielsen and Tata Group—to provide valuable support and opportunities for its portfolio companies. The firm's investment approach emphasizes a hands-on involvement, offering strategic guidance and access to a broad ecosystem of potential clients, executive talent, alliance partners, capital investors, and strategic partners. This approach aims to help startups become leaders at the intersection of data science and software.