Peterson Ventures is a founder-first pre-Series A venture fund that invests in SaaS and digital commerce startups, including e-commerce, fintech, and healthtech. Established in 2012, the firm has backed six unicorns in the last ten years, including Allbirds, Ethos, Lucid Software, Smart Asset, Eargo, and Nomi Health. The team is led by Managing Director Ben Capell and General Partner Ilana Stern.

Peterson Ventures is the venture arm of Peterson Partners, an independent investment management firm with over $1.8 billion in assets under management.