PICO Venture Partners is a Jerusalem-based venture capital firm founded in 2015 by Elie Wurtman, an Israeli business executive and social entrepreneur. The firm focuses on early-stage investments in sectors such as enterprise software, SaaS, automotive retail, fintech, e-commerce, and cybersecurity. Notable investments include Vroom, Spot.io (acquired by NetApp for $450 million), K Health, Ravin AI, and Gloat.

PICO Venture Partners is committed to fostering innovation and supporting the growth of startups in Israel and beyond.