PLG Ventures is a leading early-stage venture capital firm based in Santa Monica, California, specializing in providing pre-seed and seed capital to technology-enabled startups. Established in 2015, the firm focuses on working closely with founding teams to develop their leadership skills, emotional intelligence, and company culture, aiming to lay a strong foundation for scalable and successful growth. The team comprises former CEOs with extensive experience in leading companies, including Peter Goldberg, who served as the president and CEO of AmTrust Bank, the largest privately held bank in the U.S.

at the time. PLG Ventures has invested in a diverse portfolio of companies across various sectors, including First Resonance, Zone7, Scatter, The Riveter, and Stackin. The firm emphasizes a hands-on partnership approach, assisting startups in navigating the challenges of building a company the right way, without cutting corners, to achieve optimal outcomes.