Primary Venture Partners

2015

Founded

158

Investments

United States

Offices

Venture Fund

Investor Type

About

Primary Venture Partners is a New York-based seed-stage venture capital firm founded in 2015 by Ben Sun and Brad Svrluga. With a combined 30-year track record as successful investors and operators, they have been instrumental in supporting early-stage technology startups. The firm focuses on sectors such as SaaS, fintech, e-commerce, and proptech, typically investing in Seed and Series A rounds.

Primary is renowned for its founder-centric approach, offering unparalleled experience, resources, and networks to New York’s most promising founders.

The firm serves as the first call for its portfolio companies, dedicating significant resources to best position them for the journey from Seed to Series A and beyond.

The firm operates with a low-volume, high-conviction investment strategy and boasts the largest portfolio impact team among early-stage investors. This team assists portfolio companies with key business functions such as recruiting, customer acquisition, and strategic finance.

Notable investments include companies like Alloy, Chief, Electric, K Health, Latch, and Mirror.

In 2023, Lisa Lewin, former CEO of General Assembly, joined Primary Venture Partners as CEO-in-Residence, highlighting the firm's commitment to supporting startup founders with extensive resources. and Mirror (acquired by Lululemon for $500 million).

Primary Venture Partners is headquartered in New York City and has been a significant contributor to the local startup ecosystem, providing capital, strategic guidance, and operational support to foster long-term value creation.

Portfolio Companies

Alloy, Chief, Electric, K Health, Latch, Mirror, Slice, Vestwell, Etched, Ollie

Gepgraphic Focus

New York City

Key Differentiators

Founder-centric approach, Largest portfolio impact team among early-stage investors, Dedicated resources for portfolio companies

Thypical Investment Size

$500k – $10M

Total Funds Raised

$200 million across two funds

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Apps

Software

Health & Wellness

SaaS

New York

Pre-Seed

Seed

Series A

United States