Shrug Capital is a venture capital firm founded by Niv Dror in 2018, focusing on consumer startups that genuinely excite the team. The firm has invested in companies such as HQ Trivia, Superhuman, Atoms, Molly, and Breaker. Shrug Capital has attracted prominent Silicon Valley investors, including Chris and Crystal Sacca, Marc Andreessen, Chris Dixon, and others.

The firm's name, Shrug Capital, is inspired by the ¯\_(ツ)_/¯ emoticon, reflecting a laid-back and open-minded approach to investing.