Social Leverage is a venture capital firm founded in 2009 by Howard Lindzon and Tom Peterson, based in Scottsdale, Arizona. The firm specializes in early-stage investments in the software, consumer, and fintech industries. With over 40 years of combined investment management experience, Social Leverage has invested in more than 150 seed-stage companies, including notable startups like Robinhood, eToro, Kustomer, and Manscaped.

Their investment approach emphasizes identifying industry trends ahead of the curve and focusing on capital-efficient software companies that leverage internet scale. They prioritize founders with deep domain experience and teams with a history of working together. Social Leverage is known for its unique approach to investing, which includes hosting events like Palooza to bring together their ecosystem for networking and learning.

They also place a higher priority on entrepreneurs who are referred or endorsed by people they know and trust.