Sonoma Brands Capital is a private equity firm specializing in the growth sectors of the consumer economy. The firm partners with innovative founders to build enduring brands across both physical and digital landscapes. Their investment strategy focuses on minority and control investments in growth-stage consumer businesses, typically generating at least $5 million in sales.

Sonoma Brands Capital is an omnichannel investor, aiming to expand retail distribution and accelerate digital engagement for its portfolio companies. The firm typically leads investments ranging from $5 to $30 million and seeks board-level participation. Their areas of focus include Food & Beverage, Beauty, Personal Care & Wellness, Pet, Home & Lifestyle, and Consumer Services.

The team comprises specialists with deep experience as entrepreneurs and investors in consumer packaged goods, traditional retail, digital media, and eCommerce. They are relationship-driven investors, partnering with entrepreneurs who embrace the core pillars on which the firm has been built.