Sugar Capital is a venture capital firm specializing in early-stage investments within the commerce ecosystem, focusing on both software and consumer sectors. Their portfolio includes companies like AirRobe, Archive, Bounty, Builder, Disco, EcoCart, Govalo, Hyper, Livble, Motion, Nostra, Novel, Orita, Perry, Postscript, Reflex, Remark, Shopping Gives, Split, Trady, Tydo, Violet, Webeyez, BlackWolf, Brightland, Cake, Caraway, chptr, Exponent, Feastables, Grüns, Judy, Jupiter, Kinship, Locket, Lucky F*ck, Omsom, Snif, and Starface. Notable exits include Afterpay, which was acquired by Block, and Olive & June, acquired by Helen of Troy.