SWaN & Legend Venture Partners is a Virginia-based venture capital firm specializing in investing in tech-enabled consumer brands and the B2B companies that support them. Established in 2012 through the merger of SWaN Investors and Legend Ventures, the firm focuses on early and growth-stage investments in sectors such as retail, education, food and hospitality, and sports and entertainment. With over six decades of combined operating experience in the consumer sector, the team emphasizes a mission-driven approach, aiming for strong financial returns while positively impacting communities.