The Craftory is a British-American venture capital firm founded in 2018 by Elio Leoni Sceti and Ernesto Schmitt. Headquartered in Piccadilly, London, with an additional office in San Francisco, the firm focuses on investing in responsible consumer packaged goods (CPG) brands that positively impact their categories, society, and the planet. With over $600 million in permanent capital, The Craftory provides patient, growth capital (Series A/B/C) to challenger brands aiming to drive positive change.

The firm is the first UK-based B Corp fund and is certified carbon . ( Their investment approach emphasizes deep industry expertise, offering support in areas such as business strategy, brand development, marketing science, product innovation, retail optimization, business scale-up, and sustainability guidance.