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True Beauty Ventures

True Beauty Ventures

Last updated:

April 25, 2025

2020

Founded

3

Investments

United States

Offices

Venture Fund

Investor Type

About the firm

True Beauty Ventures is a beauty and wellness-focused venture capital firm dedicated to investing in emerging growth brands within the beauty, personal care, and wellness sectors. Founded by Rich Gersten and Cristina Nuñez, the firm leverages decades of institutional beauty investment experience and deep industry knowledge to help beauty brands at all stages of growth realize their true potential. With a mission to change the face of beauty investing, True Beauty Ventures aims to leave a lasting positive impact on the beauty industry by providing not just capital but also true partnership and sector expertise.

Investment Focus

E-Commerce
Health & Wellness

Investment Stage

Seed
Series A

HQ Locations

United States
New York

Portfolio Companies

K18 Hair, AQUIS, Kinship, Feals, Crown Affair, Maude

Gepgraphic Focus

United States

Key Differentiators

Sector specialized investors focusing solely on beauty and wellness brands, Targeting emerging brands with approximately $2 million in revenue, Seeking compelling and differentiated brand and founder stories, Investing in brands with proven consumer traction and demand, Looking for brands with an omnichannel sales growth strategy and productive distribution, Focusing on brands with significant sales growth traction and a sharp focus on profitable growth

Thypical Investment Size

$1-5 million

Total Funds Raised

$42 million

Visit Website

Website

E-Commerce

Health & Wellness

New York

Seed

Series A

United States