True Beauty Ventures is a beauty and wellness-focused venture capital firm dedicated to investing in emerging growth brands within the beauty, personal care, and wellness sectors. Founded by Rich Gersten and Cristina Nuñez, the firm leverages decades of institutional beauty investment experience and deep industry knowledge to help beauty brands at all stages of growth realize their true potential. With a mission to change the face of beauty investing, True Beauty Ventures aims to leave a lasting positive impact on the beauty industry by providing not just capital but also true partnership and sector expertise.