UBS Group AG is a multinational investment bank and financial services firm headquartered in Zurich and Basel, Switzerland. Established in 1998 through the merger of Union Bank of Switzerland and Swiss Bank Corporation, UBS has grown to become the world's largest private bank, managing over $6 trillion in assets. The firm offers a comprehensive range of services, including wealth management, asset management, investment banking, and personal and corporate banking.

UBS serves a diverse clientele, from individual investors to large corporations, with a significant presence in major financial centers worldwide. In 2023, UBS expanded its global footprint by acquiring Credit Suisse, further solidifying its position in the financial industry.