Unpopular Ventures is a venture capital firm founded in 2019 by Peter Livingston, dedicated to investing in early-stage technology companies that are off the beaten path. Operating from Seattle, Washington, the firm focuses on supporting category-defining companies that may not be immediately obvious to mainstream investors. Their investment philosophy centers on partnering with outstanding teams who create new markets, pursue ideas initially dismissed by others, conquer overlooked geographies, operate in underestimated verticals, or tackle challenges with daunting odds.

The firm believes that the most transformative innovations often emerge from non-conventional ideas that challenge the status quo. Since its inception, Unpopular Ventures has invested over $51 million across more than 250 companies, with assets under management growing to $151 million. Their check sizes range from $25,000 to $1 million, reflecting their commitment to supporting startups at various stages of early development.