USAA, founded in 1922 by a group of 25 U.S. Army officers, is a diversified financial services company headquartered in San Antonio, Texas. Initially established as the United States Army Automobile Association, it was renamed the United Services Automobile Association in 1924 to include officers from all branches of the U.S.

military. USAA offers a comprehensive range of services, including insurance, banking, and financial planning, exclusively to current and former members of the U.S. military and their families.

The company is known for pioneering direct marketing, conducting most of its business over the internet or by phone using employees instead of agents. As of 2023, USAA serves over 13 million members and has expanded its services to include banking and financial planning.