XRC Labs is an innovation accelerator and venture capital firm based in New York City, specializing in early-stage investments in retail technology, consumer goods, and healthtech sectors. Founded in 2015 by Pano Anthos, XRC Labs has invested in over 130 startups, including notable companies like Billie, Snappy, and ShopShops. The firm operates two 14-week accelerator programs annually, providing startups with capital, mentoring, operational support, and workspace in Manhattan.

XRC Labs collaborates with leading retailers, brands, and technology companies to foster innovation and meet evolving consumer needs. The firm has built a robust ecosystem with corporate sponsors such as The Estée Lauder Companies, The TJX Companies, Inc., Mastercard, and GS1 US, along with a network of over 330 business mentors.