The top investors for mobile apps in 2024

The mobile app industry has experienced exponential growth over the past decade, and 2024 is proving to be no exception. With the global app market expected to reach $935 billion by the end of the year, investors are keenly eyeing this sector for lucrative opportunities.

In this guide, we have highlighted the investors on our VC mapping that is focusing on investing in mobile apps.

What App Startups Should Consider When Seeking Investors

Clearly articulate what sets your app apart. Investors are looking for unique solutions that address significant pain points.

Show evidence of market demand and scalability. Use data to support your claims and highlight the potential for growth. Investors invest in people as much as in ideas.

Ensure your team’s expertise and experience are evident, showcasing why you’re the right people to execute the vision.

Provide concrete metrics that demonstrate traction, such as user growth, engagement rates, and revenue streams. This helps build confidence in your app’s potential. Investors will conduct thorough due diligence. Be transparent and prepared to provide detailed information about your app, business model, and financials.

Navigating the App Investment Landscape in 2024

In 2024, mobile apps incorporating AI are attracting significant attention, offering enhanced user experiences and personalized content.

The pandemic has accelerated the demand for health-focused apps, ranging from telehealth services to mental wellness platforms.

With the rise in digital transactions, fintech apps continue to receive substantial funding, offering innovative solutions in banking, payments, and investment management.

Mobile gaming remains a dominant force, with investors looking at AR/VR integrations and unique game mechanics to capture user interest.

All App Investors Globally in 2024

MicroVentures
Founded
2009
Investments
35
Exits
7
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Microsoft for Startups
Founded
2018
Investments
45
Exits
9
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Milano Investment Partners SGR
Founded
2017
Investments
33
Exits
0
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Mithril Capital Management
Founded
2012
Investments
54
Exits
11
Investment stage
Series B
Series C
Series D
Seed
Company profile
See full breakdown
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Moderne Ventures
Founded
2015
Investments
94
Exits
18
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Morningside Group
Founded
1986
Investments
178
Exits
31
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Moving Capital
Founded
2018
Investments
101
Exits
5
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Mucker Capital
Founded
2011
Investments
210
Exits
17
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Munich Re Ventures
Founded
2014
Investments
53
Exits
5
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
NETWORK VC
Founded
2019
Investments
24
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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NFT Ventures
Founded
2013
Investments
52
Exits
5
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
NGP Capital
Founded
2005
Investments
163
Exits
46
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Narya Capital
Founded
2019
Investments
12
Exits
1
Investment stage
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
NewView Capital
Founded
2018
Investments
45
Exits
4
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
Newark Venture Partners
Founded
2015
Investments
128
Exits
12
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Newfund
Founded
2008
Investments
157
Exits
29
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Newtopia VC
Founded
2020
Investments
25
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Next Coast Ventures
Founded
2015
Investments
79
Exits
9
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Nextblue VC
Founded
2020
Investments
32
Exits
Investment stage
Pre-Seed
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Node.vc
Founded
2022
Investments
9
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
NordicNinja VC
Founded
2019
Investments
20
Exits
0
Investment stage
Series A
Series B
Series C
Company profile
See full breakdown
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North Ventures
Founded
2019
Investments
20
Exits
0
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
North-East Venture
Founded
2013
Investments
22
Exits
2
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
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Northpond Ventures
Founded
2018
Investments
93
Exits
10
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
What do top app investors look for in a mobile app?

Top app investors seek mobile apps that provide innovative solutions to real-world problems. They look for unique features, user-friendly design, scalability, and evidence of market demand. Strong metrics such as user growth, engagement rates, and revenue streams are also crucial, as they indicate the app's potential for success.

How can startups effectively present their apps to investors?

Startups should clearly articulate what sets their apps apart and why they are uniquely positioned to solve significant pain points. Providing data to support claims, showcasing team expertise, and presenting concrete metrics such as user growth and revenue streams help build investor confidence. Transparency and preparedness to provide detailed information about the app, business model, and financials are also essential.

How important is the team behind the app in attracting investors?

The team is a crucial factor in attracting investors. Investors invest in people as much as in ideas. A strong team with relevant expertise and experience demonstrates the capability to execute the vision effectively. Highlighting the team's accomplishments and skills can significantly enhance investor confidence.

Why is it important to demonstrate traction to investors?

Demonstrating traction is critical because it provides tangible proof that the app is gaining users and generating revenue. Metrics such as user growth, engagement rates, and revenue streams help investors assess the app's potential for scalability and long-term success, making them more likely to invest.