The top investors for mobile apps in 2024

The mobile app industry has experienced exponential growth over the past decade, and 2024 is proving to be no exception. With the global app market expected to reach $935 billion by the end of the year, investors are keenly eyeing this sector for lucrative opportunities.

In this guide, we have highlighted the investors on our VC mapping that is focusing on investing in mobile apps.

What App Startups Should Consider When Seeking Investors

Clearly articulate what sets your app apart. Investors are looking for unique solutions that address significant pain points.

Show evidence of market demand and scalability. Use data to support your claims and highlight the potential for growth. Investors invest in people as much as in ideas.

Ensure your team’s expertise and experience are evident, showcasing why you’re the right people to execute the vision.

Provide concrete metrics that demonstrate traction, such as user growth, engagement rates, and revenue streams. This helps build confidence in your app’s potential. Investors will conduct thorough due diligence. Be transparent and prepared to provide detailed information about your app, business model, and financials.

Navigating the App Investment Landscape in 2024

In 2024, mobile apps incorporating AI are attracting significant attention, offering enhanced user experiences and personalized content.

The pandemic has accelerated the demand for health-focused apps, ranging from telehealth services to mental wellness platforms.

With the rise in digital transactions, fintech apps continue to receive substantial funding, offering innovative solutions in banking, payments, and investment management.

Mobile gaming remains a dominant force, with investors looking at AR/VR integrations and unique game mechanics to capture user interest.

All App Investors Globally in 2024

Latitud
Founded
2020
Investments
29
Exits
0
Investment stage
Seed
Company profile
See full breakdown
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Lightspeed Venture Partners
Founded
2000
Investments
1148
Exits
205
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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LionTree
Founded
2012
Investments
70
Exits
17
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Liquid 2 Ventures
Founded
2015
Investments
311
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
LocalGlobe
Founded
2019
Investments
341
Exits
49
Investment stage
Seed
Series A
Company profile
See full breakdown
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Long Journey Ventures
Founded
2019
Investments
42
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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LongHash Ventures
Founded
2018
Investments
70
Exits
2
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Ludlow Ventures
Founded
2010
Investments
147
Exits
26
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Lumia Capital
Founded
2011
Investments
50
Exits
14
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Luminar Ventures
Founded
2017
Investments
41
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Lunch Partners
Founded
2017
Investments
11
Exits
1
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Lux Capital
Founded
2000
Investments
403
Exits
47
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
M12 - Microsoft's Venture Fund
Founded
2016
Investments
251
Exits
24
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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M13
Founded
2016
Investments
98
Exits
17
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
MAGIC Fund
Founded
2017
Investments
132
Exits
6
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
MANTIS Venture Capital
Founded
2019
Investments
50
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Madrona Venture Group
Founded
1995
Investments
450
Exits
92
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Matchstick Ventures
Founded
2015
Investments
100
Exits
9
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Matrix Partners
Founded
1977
Investments
622
Exits
145
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Maven Ventures
Founded
2013
Investments
82
Exits
13
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Mayfield Fund
Founded
1969
Investments
622
Exits
182
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Mechanism Capital
Founded
2020
Investments
66
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Menlo Ventures
Founded
1976
Investments
717
Exits
167
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Meritech Capital Partners
Founded
1999
Investments
312
Exits
125
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
What do top app investors look for in a mobile app?

Top app investors seek mobile apps that provide innovative solutions to real-world problems. They look for unique features, user-friendly design, scalability, and evidence of market demand. Strong metrics such as user growth, engagement rates, and revenue streams are also crucial, as they indicate the app's potential for success.

How can startups effectively present their apps to investors?

Startups should clearly articulate what sets their apps apart and why they are uniquely positioned to solve significant pain points. Providing data to support claims, showcasing team expertise, and presenting concrete metrics such as user growth and revenue streams help build investor confidence. Transparency and preparedness to provide detailed information about the app, business model, and financials are also essential.

How important is the team behind the app in attracting investors?

The team is a crucial factor in attracting investors. Investors invest in people as much as in ideas. A strong team with relevant expertise and experience demonstrates the capability to execute the vision effectively. Highlighting the team's accomplishments and skills can significantly enhance investor confidence.

Why is it important to demonstrate traction to investors?

Demonstrating traction is critical because it provides tangible proof that the app is gaining users and generating revenue. Metrics such as user growth, engagement rates, and revenue streams help investors assess the app's potential for scalability and long-term success, making them more likely to invest.