The top investors for mobile apps in 2024

The mobile app industry has experienced exponential growth over the past decade, and 2024 is proving to be no exception. With the global app market expected to reach $935 billion by the end of the year, investors are keenly eyeing this sector for lucrative opportunities.

In this guide, we have highlighted the investors on our VC mapping that is focusing on investing in mobile apps.

What App Startups Should Consider When Seeking Investors

Clearly articulate what sets your app apart. Investors are looking for unique solutions that address significant pain points.

Show evidence of market demand and scalability. Use data to support your claims and highlight the potential for growth. Investors invest in people as much as in ideas.

Ensure your team’s expertise and experience are evident, showcasing why you’re the right people to execute the vision.

Provide concrete metrics that demonstrate traction, such as user growth, engagement rates, and revenue streams. This helps build confidence in your app’s potential. Investors will conduct thorough due diligence. Be transparent and prepared to provide detailed information about your app, business model, and financials.

Navigating the App Investment Landscape in 2024

In 2024, mobile apps incorporating AI are attracting significant attention, offering enhanced user experiences and personalized content.

The pandemic has accelerated the demand for health-focused apps, ranging from telehealth services to mental wellness platforms.

With the rise in digital transactions, fintech apps continue to receive substantial funding, offering innovative solutions in banking, payments, and investment management.

Mobile gaming remains a dominant force, with investors looking at AR/VR integrations and unique game mechanics to capture user interest.

All App Investors Globally in 2024

Elevate Capital
Founded
2016
Investments
42
Exits
3
Investment stage
Seed
Series A
Series B
Company profile
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Elm Street Ventures
Founded
2006
Investments
24
Exits
7
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Elysian Park Ventures
Founded
2014
Investments
52
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
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Emergence Capital
Founded
2003
Investments
221
Exits
45
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Entrée Capital
Founded
2004
Investments
221
Exits
20
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Essence VC
Founded
2019
Investments
8
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Evli Growth Partners
Founded
2018
Investments
14
Exits
0
Investment stage
Series A
Series B
Series C
Company profile
See full breakdown
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Expa
Founded
2013
Investments
102
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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F-Prime Capital
Founded
1946
Investments
366
Exits
78
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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FTV Capital
Founded
1998
Investments
124
Exits
55
Investment stage
Series C
Series D
Company profile
See full breakdown
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Felicis Ventures
Founded
2006
Investments
556
Exits
152
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Fernbrook Capital Management LLC
Founded
2016
Investments
34
Exits
2
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Fiat Ventures
Founded
2021
Investments
11
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Fika Ventures
Founded
2016
Investments
63
Exits
3
Investment stage
Seed
Company profile
See full breakdown
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FinTech Collective
Founded
2012
Investments
97
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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First Round Capital
Founded
2004
Investments
847
Exits
189
Investment stage
Seed
Company profile
See full breakdown
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FirstMark
Founded
2008
Investments
333
Exits
52
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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FirstMark Capital
Founded
2008
Investments
332
Exits
50
Investment stage
Seed
Company profile
See full breakdown
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Flare Capital Partners
Founded
2015
Investments
60
Exits
9
Investment stage
Seed
Series A
Series C
Series D
Series B
Company profile
See full breakdown
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Floodgate
Founded
2006
Investments
351
Exits
90
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Florida Funders
Founded
2013
Investments
89
Exits
2
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Flybridge
Founded
2002
Investments
388
Exits
66
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Formation 8
Founded
2011
Investments
152
Exits
33
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Foundation Capital
Founded
1995
Investments
670
Exits
157
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
What do top app investors look for in a mobile app?

Top app investors seek mobile apps that provide innovative solutions to real-world problems. They look for unique features, user-friendly design, scalability, and evidence of market demand. Strong metrics such as user growth, engagement rates, and revenue streams are also crucial, as they indicate the app's potential for success.

How can startups effectively present their apps to investors?

Startups should clearly articulate what sets their apps apart and why they are uniquely positioned to solve significant pain points. Providing data to support claims, showcasing team expertise, and presenting concrete metrics such as user growth and revenue streams help build investor confidence. Transparency and preparedness to provide detailed information about the app, business model, and financials are also essential.

How important is the team behind the app in attracting investors?

The team is a crucial factor in attracting investors. Investors invest in people as much as in ideas. A strong team with relevant expertise and experience demonstrates the capability to execute the vision effectively. Highlighting the team's accomplishments and skills can significantly enhance investor confidence.

Why is it important to demonstrate traction to investors?

Demonstrating traction is critical because it provides tangible proof that the app is gaining users and generating revenue. Metrics such as user growth, engagement rates, and revenue streams help investors assess the app's potential for scalability and long-term success, making them more likely to invest.