The top investors for mobile apps in 2024

The mobile app industry has experienced exponential growth over the past decade, and 2024 is proving to be no exception. With the global app market expected to reach $935 billion by the end of the year, investors are keenly eyeing this sector for lucrative opportunities.

In this guide, we have highlighted the investors on our VC mapping that is focusing on investing in mobile apps.

What App Startups Should Consider When Seeking Investors

Clearly articulate what sets your app apart. Investors are looking for unique solutions that address significant pain points.

Show evidence of market demand and scalability. Use data to support your claims and highlight the potential for growth. Investors invest in people as much as in ideas.

Ensure your team’s expertise and experience are evident, showcasing why you’re the right people to execute the vision.

Provide concrete metrics that demonstrate traction, such as user growth, engagement rates, and revenue streams. This helps build confidence in your app’s potential. Investors will conduct thorough due diligence. Be transparent and prepared to provide detailed information about your app, business model, and financials.

Navigating the App Investment Landscape in 2024

In 2024, mobile apps incorporating AI are attracting significant attention, offering enhanced user experiences and personalized content.

The pandemic has accelerated the demand for health-focused apps, ranging from telehealth services to mental wellness platforms.

With the rise in digital transactions, fintech apps continue to receive substantial funding, offering innovative solutions in banking, payments, and investment management.

Mobile gaming remains a dominant force, with investors looking at AR/VR integrations and unique game mechanics to capture user interest.

All App Investors Globally in 2024

Graph Ventures
Founded
2007
Investments
130
Exits
24
Investment stage
Pre-Seed
Seed
Series A
Company profile
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Great Oaks Venture Capital
Founded
2005
Investments
438
Exits
102
Investment stage
Seed
Series A
Series B
Company profile
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Greycroft
Founded
2006
Investments
730
Exits
114
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Greyhound Capital
Founded
2015
Investments
57
Exits
5
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Greylock
Founded
1965
Investments
809
Exits
245
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Group 11
Founded
2011
Investments
56
Exits
5
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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HOF Capital
Founded
2015
Investments
107
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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HV Capital
Founded
2000
Investments
403
Exits
83
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
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Hashed
Founded
2017
Investments
128
Exits
2
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Haystack
Founded
2013
Investments
152
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Headline
Founded
1998
Investments
418
Exits
70
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Heartcore Capital
Founded
2007
Investments
157
Exits
18
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Highland Europe
Founded
2012
Investments
100
Exits
19
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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Human Capital
Founded
2015
Investments
88
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Humana
Founded
1964
Investments
16
Exits
4
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
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IA Ventures
Founded
2010
Investments
146
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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IBB Ventures
Founded
1997
Investments
219
Exits
33
Investment stage
Seed
Series A
Company profile
See full breakdown
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IDEA Fund Partners
Founded
2006
Investments
76
Exits
12
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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IVP
Founded
1980
Investments
369
Exits
128
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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Ignition Partners
Founded
2000
Investments
312
Exits
90
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Imaginary Ventures
Founded
2017
Investments
50
Exits
2
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Inbox Capital
Founded
1985
Investments
46
Exits
6
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
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Index Ventures
Founded
1996
Investments
1053
Exits
227
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
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Industrifonden
Founded
1979
Investments
176
Exits
31
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
What do top app investors look for in a mobile app?

Top app investors seek mobile apps that provide innovative solutions to real-world problems. They look for unique features, user-friendly design, scalability, and evidence of market demand. Strong metrics such as user growth, engagement rates, and revenue streams are also crucial, as they indicate the app's potential for success.

How can startups effectively present their apps to investors?

Startups should clearly articulate what sets their apps apart and why they are uniquely positioned to solve significant pain points. Providing data to support claims, showcasing team expertise, and presenting concrete metrics such as user growth and revenue streams help build investor confidence. Transparency and preparedness to provide detailed information about the app, business model, and financials are also essential.

How important is the team behind the app in attracting investors?

The team is a crucial factor in attracting investors. Investors invest in people as much as in ideas. A strong team with relevant expertise and experience demonstrates the capability to execute the vision effectively. Highlighting the team's accomplishments and skills can significantly enhance investor confidence.

Why is it important to demonstrate traction to investors?

Demonstrating traction is critical because it provides tangible proof that the app is gaining users and generating revenue. Metrics such as user growth, engagement rates, and revenue streams help investors assess the app's potential for scalability and long-term success, making them more likely to invest.