Aerial view of street in Tokyo, featuring the text 'Martech Investors' in the foreground
Aerial view of street in Tokyo, featuring the text 'Martech Investors' in the foreground
Contributors:
Carl Lager
Last updated:
8 July, 2024

MarTech Investors

A summary of all venture capital firms investing in MarTech startups

In the rapidly-evolving world of marketing technology, investors play a crucial role in shaping the future of the industry. That's why it's essential to know who the major players are and what they're focusing on.

With this in mind, we've compiled an informative list of the world's martech investors in the MarTech investment space. From venture capital firms to corporate funds, these investors are fueling innovation in areas like AI, machine learning, and data analytics.
logos of martech investor firmslogos of martech investor firms

Precision in MarTech investments

With so many players in the game, it's important for investors and venture capital firms to have a focus area of expertise. Whether it's artificial intelligence, automated marketing, or e-commerce, understanding the nuances of a specific martech industry is essential. Serious investors know that making informed decisions means going beyond the surface level marketing hype, and really digging in to understand the technology and its potential.

By doing so, they can not only be confident in their investments, but also help support the growth and advancement of the MarTech industry as a whole.

MarTech investors could be found anywhere in the world

While the United States is home to many of the biggest and most established MarTech investors, venture capital firms from Europe, Asia and Latin America have also become increasingly involved in the industry.

All Martech VC firms & Investors

Aspect Ventures
Founded
2014
Investments
117
Exits
20
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Asymmetric Capital Partners
Founded
2021
Investments
17
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Atlas Venture
Founded
1980
Investments
569
Exits
171
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
August Capital
Founded
1984
Investments
282
Exits
78
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Avalon Ventures
Founded
1983
Investments
181
Exits
49
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
BITKRAFT Ventures
Founded
2015
Investments
108
Exits
2
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BTG Pactual
Founded
1983
Investments
18
Exits
3
Investment stage
Seed
Company profile
See full breakdown
View VC Firm
Bain Capital Ventures
Founded
1984
Investments
564
Exits
114
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Battery Ventures
Founded
1983
Investments
803
Exits
196
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Benchmark
Founded
1995
Investments
653
Exits
177
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Bessemer Venture Partners
Founded
2011
Investments
1257
Exits
281
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Betaworks
Founded
2007
Investments
210
Exits
68
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Blue Collective
Founded
2014
Investments
72
Exits
11
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BlueRun Ventures
Founded
1998
Investments
297
Exits
38
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Boathouse Capital
Founded
2009
Investments
23
Exits
2
Investment stage
Series C
Series D
Company profile
See full breakdown
View VC Firm
Boro Capital
Founded
2017
Investments
22
Exits
2
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
Bow Capital
Founded
2016
Investments
39
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
BoxGroup
Founded
2009
Investments
559
Exits
103
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Brandtech Ventures
Founded
2015
Investments
32
Exits
8
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Bregal Sagemount
Founded
2012
Investments
60
Exits
30
Investment stage
Series C
Series D
Series B
Company profile
See full breakdown
View VC Firm
Brooklyn Bridge Ventures
Founded
2012
Investments
112
Exits
19
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Bullpen Capital
Founded
2010
Investments
164
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Callais Capital Management
Founded
2014
Investments
21
Exits
1
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Canaan Partners
Founded
1987
Investments
731
Exits
147
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
What is MarTech?

MarTech (or marketing technology) is an umbrella term that refers to a range of technologies and software applications used to improve marketing tasks. This includes tools such as contact management systems, marketing automation software, analytics platforms, customer relationship management (CRM) solutions and more.

MarTech solutions are designed to facilitate the gathering of insights about customers and markets in order to better understand consumer behavior and preferences. By leveraging these technologies, businesses can measure their performance in real-time and uncover opportunities for improvement. Ultimately, MarTech helps companies optimize their marketing efforts so they can maximize returns on investments.

What do MarTech investors do?

MarTech investors provide venture capital funding for startup companies developing new technologies or improving existing ones with the aim of helping businesses improve their marketing strategies. These investors typically invest in the early stages of a company’s growth and take an equity stake in exchange for their financial support.

MarTech investments are usually made with a long-term view, as the investor expects to benefit from any future success by having shares in the business through an initial public offering (IPO) or other exit. As such, MarTech investors tend to be more hands-on than traditional venture capital firms, providing assistance with strategy, product development and sales activities as well as funding.
By investing in startups developing innovative technologies that can help companies optimize their marketing efforts, these investors are playing an important role in driving the global MarTech industry forward.

What is a MarTech investor?

A MarTech investor is a venture capitalist who specializes in investing in companies that are developing marketing technologies such as contact management systems, marketing automation software, analytics platforms and customer relationship management (CRM) solutions. These investors provide capital and strategic guidance to help startups succeed and grow.

They also keep an eye on the market for opportunities to invest in innovative technologies or businesses that can help optimize marketing efforts like lowering their CPA or imrpoving their LTV.By taking an equity stake in startup companies, MarTech investors are looking to benefit from any future success of these firms through an initial public offering (IPO) or other exit.

What are the most active MarTech investors?

The most active MarTech investors include GV Capital, IDG Capital and Qiming Venture Partners. Other notable investors in the region are 500 Startups, SoftBank Investment Advisers and Monashees Capital in India; Golden Gate Ventures in Indonesia; IMJ Investment Partners in Japan; Tsingyuan Ventures and Animoca Brands Corporation Ltd. (“Animoca”)in Hong Kong, and Gobi Partners and Jungle Ventures in Singapore. In Latin America, some of the major investors are Endeavour Vision in Chile; Kaszek Ventures, Redpoint eventures and monashees+ in Brazil; Magma Partners in Peru; Adara Ventures and Alta Ventures Mexico across the continent.

What are some of the most well-known MarTech companies?

Some of the well-known MarTech companies are Salesforce, Oracle, Adobe, and HubSpot. Other popular players in the market include Zoho, Marketo, Sprinklr, Pardot and Hootsuite. Additionally, there are several emerging startups such as Drift, Segment and SendGrid that have been gaining attention for their innovative solutions. These companies provide a wide range of products and services for businesses looking to maximize their marketing efforts.

What are the most important trends to watch in the MarTech industry during 2024?

The most important trends to watch in the MarTech industry include the rising importance of artificial intelligence (AI) and machine learning (ML), as well as customer experience optimization. AI and ML can be used to automate marketing tasks such as segmentation and personalization, as well as improve customer engagement.

Companies are increasingly focused on optimizing customer experiences in order to drive higher conversion rates and improve brand loyalty.
There is also an increasing focus on data-driven insights that can help marketers make better decisions about their campaigns. By leveraging data analytics tools, companies can gain real-time insights into which campaigns are performing best and which channels are driving the greatest ROI for their efforts.

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