Aerial view of street in Tokyo, featuring the text 'Martech Investors' in the foregroundAerial view of street in Tokyo, featuring the text 'Martech Investors' in the foreground

A summary of all venture capital firms investing in MarTech startups

In the rapidly-evolving world of marketing technology, investors play a crucial role in shaping the future of the industry. That's why it's essential to know who the major players are and what they're focusing on.

With this in mind, we've compiled an informative list of the world's martech investors in the MarTech investment space. From venture capital firms to corporate funds, these investors are fueling innovation in areas like AI, machine learning, and data analytics.
logos of martech investor firmslogos of martech investor firms

Precision in MarTech investments

With so many players in the game, it's important for investors and venture capital firms to have a focus area of expertise. Whether it's artificial intelligence, automated marketing, or e-commerce, understanding the nuances of a specific martech industry is essential. Serious investors know that making informed decisions means going beyond the surface level marketing hype, and really digging in to understand the technology and its potential.

By doing so, they can not only be confident in their investments, but also help support the growth and advancement of the MarTech industry as a whole.

MarTech investors could be found anywhere in the world

While the United States is home to many of the biggest and most established MarTech investors, venture capital firms from Europe, Asia and Latin America have also become increasingly involved in the industry.

All Martech VC firms & Investors

Fulcrum Equity Partners
Founded
2006
Investments
64
Exits
19
Investment stage
Series B
Series C
Series D
Company profile
See full breakdown
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FundNV
Founded
2020
Investments
5
Exits
0
Investment stage
Pre-Seed
Company profile
See full breakdown
View VC Firm
G20 Ventures
Founded
2013
Investments
38
Exits
7
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
GSR Ventures
Founded
2004
Investments
354
Exits
22
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
GV
Founded
2009
Investments
971
Exits
225
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Gaingels
Founded
2015
Investments
506
Exits
17
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
General Catalyst
Founded
2000
Investments
1078
Exits
172
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
GoAhead Ventures
Founded
2015
Investments
49
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
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Goal Ventures
Founded
2018
Investments
6
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Golden Seeds
Founded
2004
Investments
102
Exits
12
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Goodwater Capital
Founded
2014
Investments
218
Exits
7
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
GrandBanks Capital
Founded
2000
Investments
80
Exits
22
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Graph Ventures
Founded
2007
Investments
130
Exits
24
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Great Oaks Venture Capital
Founded
2005
Investments
438
Exits
102
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
GreatPoint Ventures
Founded
2015
Investments
85
Exits
4
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Green Cow Venture Capital
Founded
2018
Investments
6
Exits
1
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Green Egg Ventures
Founded
2016
Investments
41
Exits
5
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Greycroft
Founded
2006
Investments
730
Exits
114
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Greylock
Founded
1965
Investments
809
Exits
245
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
HATCHER+
Founded
2016
Investments
105
Exits
5
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
HOF Capital
Founded
2015
Investments
107
Exits
3
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Harbert Growth Partners
Founded
2002
Investments
73
Exits
24
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
Harlem Capital Partners
Founded
2015
Investments
50
Exits
2
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Haystack
Founded
2013
Investments
152
Exits
28
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
What is MarTech?

MarTech (or marketing technology) is an umbrella term that refers to a range of technologies and software applications used to improve marketing tasks. This includes tools such as contact management systems, marketing automation software, analytics platforms, customer relationship management (CRM) solutions and more.

MarTech solutions are designed to facilitate the gathering of insights about customers and markets in order to better understand consumer behavior and preferences. By leveraging these technologies, businesses can measure their performance in real-time and uncover opportunities for improvement. Ultimately, MarTech helps companies optimize their marketing efforts so they can maximize returns on investments.

What do MarTech investors do?

MarTech investors provide venture capital funding for startup companies developing new technologies or improving existing ones with the aim of helping businesses improve their marketing strategies. These investors typically invest in the early stages of a company’s growth and take an equity stake in exchange for their financial support.

MarTech investments are usually made with a long-term view, as the investor expects to benefit from any future success by having shares in the business through an initial public offering (IPO) or other exit. As such, MarTech investors tend to be more hands-on than traditional venture capital firms, providing assistance with strategy, product development and sales activities as well as funding.
By investing in startups developing innovative technologies that can help companies optimize their marketing efforts, these investors are playing an important role in driving the global MarTech industry forward.

What is a MarTech investor?

A MarTech investor is a venture capitalist who specializes in investing in companies that are developing marketing technologies such as contact management systems, marketing automation software, analytics platforms and customer relationship management (CRM) solutions. These investors provide capital and strategic guidance to help startups succeed and grow.

They also keep an eye on the market for opportunities to invest in innovative technologies or businesses that can help optimize marketing efforts like lowering their CPA or imrpoving their LTV.By taking an equity stake in startup companies, MarTech investors are looking to benefit from any future success of these firms through an initial public offering (IPO) or other exit.

What are the most active MarTech investors?

The most active MarTech investors include GV Capital, IDG Capital and Qiming Venture Partners. Other notable investors in the region are 500 Startups, SoftBank Investment Advisers and Monashees Capital in India; Golden Gate Ventures in Indonesia; IMJ Investment Partners in Japan; Tsingyuan Ventures and Animoca Brands Corporation Ltd. (“Animoca”)in Hong Kong, and Gobi Partners and Jungle Ventures in Singapore. In Latin America, some of the major investors are Endeavour Vision in Chile; Kaszek Ventures, Redpoint eventures and monashees+ in Brazil; Magma Partners in Peru; Adara Ventures and Alta Ventures Mexico across the continent.

What are some of the most well-known MarTech companies?

Some of the well-known MarTech companies are Salesforce, Oracle, Adobe, and HubSpot. Other popular players in the market include Zoho, Marketo, Sprinklr, Pardot and Hootsuite. Additionally, there are several emerging startups such as Drift, Segment and SendGrid that have been gaining attention for their innovative solutions. These companies provide a wide range of products and services for businesses looking to maximize their marketing efforts.

What are the most important trends to watch in the MarTech industry during 2024?

The most important trends to watch in the MarTech industry include the rising importance of artificial intelligence (AI) and machine learning (ML), as well as customer experience optimization. AI and ML can be used to automate marketing tasks such as segmentation and personalization, as well as improve customer engagement.

Companies are increasingly focused on optimizing customer experiences in order to drive higher conversion rates and improve brand loyalty.
There is also an increasing focus on data-driven insights that can help marketers make better decisions about their campaigns. By leveraging data analytics tools, companies can gain real-time insights into which campaigns are performing best and which channels are driving the greatest ROI for their efforts.