white working desk with ipad and iphone and highlighting the phrase 'SaaS Investors'
white working desk with ipad and iphone and highlighting the phrase 'SaaS Investors'
Contributors:
Carl Lager
Last updated:
8 July, 2024

SaaS Investors

The global library of investors & VC's focusing on SaaS investments

When it comes to securing funding for your SaaS startup, having a list of potential investors can save you a lot of time and energy. The world of venture capital is vast and ever-changing, but having a comprehensive list of global VC firms and investors at your fingertips can be a game-changer.

Here, we've compiled a list of top VC firms and investors to approach for funding your SaaS startup, no matter where you are in the world.
black logos for saas vc firmsblack logos for saas vc firms

SaaS startup funding: navigate global investors

Securing funding is one of the most crucial steps in launching a successful SaaS startup. With this comprehensive list of global VC firms and investors, founders can easily approach potential investors and save valuable time in their search for the right SaaS funding partner.

Remember, it's important to do your due diligence and research each investor thoroughly before approaching them.

What SaaS investors are looking for

When it comes to funding a software-as-a-service (SaaS) startup, attracting serious investors is key. These investors typically come in the form of venture capital (VC) firms, who specialize in providing funding and support to high-potential startups. To catch the attention of these firms, SaaS startups need to focus on demonstrating their potential for growth and profitability.

This means putting a strong emphasis on SaaS metrics like CPA, retention, and revenue growth.

VC firms tend to look for startups with a unique value proposition and a team that has the talent and experience necessary to execute on that vision. By focusing on these key factors, SaaS startups can position themselves for success and attract the right investors to help them achieve their goals.

All SaaS investors and VC firms

A* Capital
Founded
2021
Investments
23
Exits
0
Investment stage
Seed
Series A
Series B
Series C
Series D
Company profile
See full breakdown
View VC Firm
A-Level Capital
Founded
2015
Investments
16
Exits
5
Investment stage
Seed
Company profile
See full breakdown
View VC Firm
A. M. Pappas & Associates
Founded
1899
Investments
20
Exits
8
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
A.Capital Ventures
Founded
2014
Investments
83
Exits
10
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
ABRY Partners
Founded
1989
Investments
85
Exits
42
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
ACME Capital
Founded
2018
Investments
184
Exits
54
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
AFI Capital Partners
Founded
2009
Investments
9
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
AFSquare
Founded
1899
Investments
44
Exits
27
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
AI Fund
Founded
2017
Investments
21
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
ALIAVIA Ventures
Founded
2020
Investments
4
Exits
0
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
ALSTIN Capital
Founded
2018
Investments
26
Exits
6
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
AME Cloud Ventures
Founded
2012
Investments
274
Exits
63
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
APEX Capital
Founded
2020
Investments
10
Exits
0
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
APX
Founded
2018
Investments
151
Exits
3
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
ATX Venture Partners
Founded
2014
Investments
72
Exits
8
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
AU21 Capital
Founded
2017
Investments
117
Exits
0
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
AVentures Capital
Founded
1999
Investments
28
Exits
3
Investment stage
Seed
Series A
Series B
Company profile
See full breakdown
View VC Firm
Acacia Venture Partners
Founded
1995
Investments
17
Exits
8
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Academy Investor Network
Founded
2020
Investments
1
Exits
0
Investment stage
Seed
Series A
Series C
Series D
Series B
Company profile
See full breakdown
View VC Firm
Accel
Founded
1983
Investments
1830
Exits
354
Investment stage
Pre-Seed
Seed
Series A
Series B
Series C
Company profile
See full breakdown
View VC Firm
AccelFoods, LLC
Founded
2014
Investments
125
Exits
5
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Accelerace
Founded
2008
Investments
69
Exits
8
Investment stage
Pre-Seed
Seed
Company profile
See full breakdown
View VC Firm
Access Venture Partners
Founded
1999
Investments
94
Exits
20
Investment stage
Seed
Series A
Company profile
See full breakdown
View VC Firm
Accomplice
Founded
2015
Investments
323
Exits
57
Investment stage
Pre-Seed
Seed
Series A
Company profile
See full breakdown
View VC Firm
Who are the investors and VC firms usually investing in SaaS companies?

The investors and venture capitalists (VCs) investing in SaaS companies typically come from a variety of backgrounds, ranging from large venture capital firms to angel investors. Large VC firms like Andreessen Horowitz, Founders Fund, Sequoia Capital, Kleiner Perkins Caufield & Byers, Accel Partners, Lightspeed Venture Partners, and Benchmark have invested in some of the largest SaaS companies in the market today.

In addition to large venture capital firms, there are also many angel investors that have made investments into early-stage SaaS startups. These include AngelList, 500 Startups, Techstars, Mucker Capital, Y Combinator, and many more. Many of these venture capitalists and angel investors are focused on specific areas of the SaaS market such as enterprise software, mobile applications, cloud computing, data analytics, artificial intelligence, machine learning, etc.

There are also a number of corporate venture capital (CVC) funds that invest in SaaS companies. Examples of these include Google Ventures, IBM Ventures, Salesforce Ventures, Microsoft Ventures, and Amazon Alexa Fund. These CVCs typically invest in startups that can help further their core business interests or allow them to access new markets and technologies.

What is a SaaS company?

A software-as-a-service (SaaS) company is a business that provides cloud-based software applications and services to customers. SaaS companies are typically subscription-based, with customers paying a monthly or annual fee for access to the software. The types of applications and services offered by these companies range from customer relationship management (CRM), project management, accounting software, and enterprise resource planning (ERP) to cloud storage, web hosting, and e-commerce solutions.

SaaS companies have become increasingly popular in recent years as they provide a cost-effective way for businesses to access the latest technology without having to invest heavily in IT infrastructure. Furthermore, SaaS companies can quickly scale their services as required, making them attractive investments for venture capitalists and angel investors.

What are the benefits of SaaS in the eyes of an investor or venture capitalist?

Investors and venture capitalists tend to be attracted to SaaS companies due to the potential for high returns on investment. The subscription-based nature of these businesses allows them to generate steady recurring income, which can lead to higher profits down the line.

Since most SaaS companies are cloud-based, they require minimal up-front capital and can scale quickly, which further reduces the risk associated with investing in them.

How do VC firms and SaaS companies work together?

VC firms and SaaS companies typically work together to help the company grow. VC firms provide capital in exchange for equity, allowing them to share in the success of the business. They can also provide valuable guidance and advice to help the company reach its goals. In addition, they may introduce the business to potential customers, partners, or investors that can help it succeed. This collaboration is an important part of the investment process and helps ensure that both parties benefit from the partnership.

The bottom line is that VC firms and angel investors are essential to the success of SaaS companies. These investors bring capital, guidance, and expertise to the table that can be invaluable in helping a startup grow and succeed. For SaaS companies looking to raise capital, it's important to research the various VCs and Angel Investors in order to find those that are best suited for their particular needs. Doing so can make a big difference in achieving success in the long run.

How can I get funding for my SaaS company?

Finding funding for a SaaS company can be a difficult process, but it is far from impossible. The best way to start is by creating a comprehensive business plan that outlines the goals of your company and how you intend to achieve them. This will help demonstrate to potential investors that you have thought through the risks and rewards associated with your venture.

Additionally, it's important to research the various VCs and angel investors that invest in SaaS companies to ensure you find those who are best suited for your particular needs. It can also be helpful to attend networking events or conferences related to SaaS investing in order to make connections with potential investors.

What are some tips for pitching to VC firms as a SaaS company?

When pitching to VC firms as a SaaS company, it's important to focus on the value your product or service can bring to potential customers. Be sure to explain how your solution solves the customer's problem in an efficient and cost-effective way. Additionally, be prepared to demonstrate that you have a clear understanding of the competitive landscape and what sets your product apart from others. Summarize the key points of your pitch (including expected return on investment) clearly and concisely so that investors understand why they should invest in your company.

In what country are there the most SaaS investors?

The United States is home to the most SaaS investors, with Silicon Valley being a particularly hotbed of activity. Other countries with a large number of SaaS investors include India, China, and the UK. Many venture capital firms have established global funds that target investments in startups from all over the world, giving entrepreneurs access to even more potential sources of capital.

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